Marketing & PR consultant for professional services firms
Any marketing activity for professional services firms should do more than keep you visible – it should help you win business. I bring senior marketing leadership and hands-on delivery to help your practice stand out, win better clients and be more profitable.
Operating as your fractional marketing & PR manager, I provide a range of traditional and digital marketing services that give independent and ambitious firms clear direction and tactical support without the cost or overhead of a full-time hire.
"Emma Radcliffe is a remarkably talented marketing and communications specialist. She combines clever, resourceful thinking with outstanding communication skills and always, always delivers. Emma is also one of the most generous team players I’ve ever had the pleasure to work with."
Victoria Gifford, Head of Marketing
Lambert Smith Hampton
Why should professional services firms use Herkess Marketing?
The professional services sector is exceptionally competitive, which makes standing out tough. An effective marketing strategy can completely transforms how hard your firm and its fee earners have to work to generate quality opportunities.
Without an experienced marketing leader, your messaging becomes generic, lead generation stalls, and long-term growth plans get pushed aside by day-to-day client work.
I’m Emma Radcliffe. As a fractional marketing & PR manager, I help professional services firms define a distinct competitive advantage, sharpen up their marketing and business development efforts, and win more of the right kind of clients.
Want to accelerate your firm’s growth? Book a discovery call with me.
Free business attractiveness audit
Not sure if your firm needs help with your marketing?
I offer a free business attractiveness audit to help you get a neutral perspective on how successful your marketing is, and how attractive your firm is to your ideal clients.
Click on the link below to find out more.
How my approach to marketing helps professional services firms stand out and grow
I deliver an end-to-end professional services marketing service combining strategic direction with hands-on execution. I focus on three core growth pillars:
- Brand, Positioning & Messaging: Defining your competitive edge, standing out from rival firms, and giving ideal clients a compelling reason to choose you.
- Lead Generation & Conversion: Attracting qualified commercial enquiries and equipping your team to convert them into fee-paying clients.
- Reputation & Credibility: Building a prominent market profile that supports your sales strategy, directory submissions, and individual partners.
I deliver this either through an ongoing monthly retainer or as a standalone strategic project.
I am completely transparent about my pricing – you can view my standard day rates anytime. If you’d like to explore how we can work together, let’s book a quick chat.
Types of professional services firms I work with
Over the years I’ve worked with a wide range of professional services firms and consultancies on their marketing and PR. These have included:
Marketing services I offer for professional services firms
My one-day-a-week model is an ideal solution for small-medium-sized firms including surveyors, accountancy practices, law firms, and consultancies.
I can work alone or with your existing marketing team to deliver services they may have less confidence in, and/or I can guide and/or support their efforts.
SEO
- Local SEO
- On-page SEO
- Off-page SEO
PPC
- Google Ads
- Campaign optimisation
Content Marketing
- Collateral
- Blogs
- White papers
Marketing Strategy
- Marketing audits
- Competitive advantage
- SOSTAC® framework
PR & Social Media
- Media relations
- Digital PR
- Social media
Directory/Bid/Award Entry Writing
- Bid writing
- Award entry writing
“What makes your firm special?”
If your fee earners are still answering this question with “Our people”, you’re blending into the crowd.
Ready to define your real competitive edge?
FAQs
How much does your fractional marketing manager service cost?
You can find my day rate for my professional services marketing service on my pricing page.
What is the difference between a fractional marketing manager and a traditional PR/marketing agency?
Traditional agencies usually delegate your account to account managers and junior executives while charging a large markup to cover their overheads.
With me working as a one-day-a week fractional marketing manager, you’ll work directly with a senior specialist with 25 years of experience who understands and has worked within professional services firms.
How much time will we need to commit?
Very little, and this is the beauty of having a one-day-a-week fractional marketing manager.
Because I have so much experience, I need very little guidance. I’ll need to have a set contact who’s responsible for signing off materials, and occasionally time with one of your experts if I’m writing about something incredibly technical and/or niche.
Can you work alongside our firm's existing internal marketing team
Absolutely. Many practices have junior coordinators or administrative staff who handle day-to-day tasks but lack senior strategic direction. I can act as their strategic lead, setting campaign direction, mentoring them, and ensuring that the quality of their output remains high and is aligned with your commercial goals.