Free Marketing Audit
Free Marketing Audit
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How attractive is your business?
How attractive is your business?
Want to know if you could improve upon your marketing efforts, and if so how?
Defining how good a business's marketing is and what its strengths and weaknesses are is difficult but very important.
If you don't know what marketing activity needs to be prioritised, how do you know if you're working on the right things?
I offer a free 26-point, easy-to-understand, marketing audit which will help you see where your business needs to improve its marketing the most.
The Herkess 'Desirability' marketing Audit
The Herkess 'Desirability' marketing Audit
Because I work with small businesses a lot, I know that they’re generally run by busy people focussed on maximising growth and problem-solving. They certainly don’t have the time to read through a glossary of marketing terms. So I avoid using jargon that only marketing experts would understand, and have developed a unique and easy to understand approach to small business marketing.
Rather than talking about things like ‘brand’ and ‘performance marketing’ I talk about marketing in the context of dating and seeking out a new partner, as there are lots of similarities between the two.
Before I start working with a business, I need to know how ‘dateable’ they are to start with and where they need to improve. So, I offer a free marketing audit using the 26-point structure, which is split into three sections. The audit then shows where the key areas of improvement are needed. When we start working together, I can use the audit to prioritise your marketing activity based on the budget you have.
Sociable
Sociable
Being introverted isn’t great in the dating world, nor in the business world.
Being unsociable means that you’re hiding yourself away making it difficult for other people to find and make contact with you.
Sharp
Sharp
When you meet someone for the first time and realise that they’re ‘your sort of person’, it’s a great feeling. They understand your thinking, your motivations and want the same things as you do and you want to form a relationship with them.
When you're marketing your company, you need to make it easy for potential clients to do the same. You need to make it clear who your company's products/services are for, and what you have to offer. That communication needs to be ‘sharp’ or you risk the perfect potential client not realising you’re perfect for them and metaphorically walking right past you.
Sexy
Sexy
Like someone who’s looking for love, a business should be as desirable as possible so they don’t put people off at first glance. They should look attractive and exude a great personality.
Your business needs to create a great first impression so that your ideal clients will immediately feel attracted to your business, consider you a potential partner, and want to get to know you better.
How does the audit work?
How does the audit work?
The Herkess marketing audit is based on what your target customer sees, so you don't need to give access to your Google Analytics or any of your other digital marketing tools - though those will be needed if we do start to work together.
How to get your free marketing audit
How to get your free marketing audit
If you're interested to know how attractive your business is to your target audience, just fill in the form on the contact page or click the button below and tell me the name of your company, your website URL, and your contact details so I can do the audit and then talk you through the results.
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