Small law firm marketing services

Traditional & digital marketing services for small law firms

Effective marketing can make a huge difference to how hard small law firms and their fee earners have to work to bring in new clients.

Herkess offers a range of traditional and digital marketing agency services for smaller law firms to help them raise their profile, and increase their profitability.

It offers the majority of services that most marketing agencies specialising in legal offer, but for a much lower cost.

It is run by Emma Radcliffe, a fractional marketer with over 20 years’ experience in B2B and B2C marketing, especially in the field of professional services.

why should small law firms use Herkess Marketing?

Herkess founder, Emma Radcliffe, has worked as an in-house marketer at a law firm, and also worked with a number of different legal services businesses (in addition to many other professional services businesses) whilst working at marketing and PR agencies.

Why does that matter? Well, as she has over a decade’s experience working in marketing agencies, you can be sure that the quality of work delivered is very much to ‘agency standard’.

Having also worked in-house at a law firm, she has also seen the challenge that fee-earners have of constantly trying to fill their billable hours whilst simultaneously doing client work - and how good marketing can take a load off their shoulders.

As a result, Herkess offers the best of both worlds – a good understanding of law firms’ priorities and needs, and a high standard of outputs that deliver great results. Our prices are just much lower than those of a standard law firm marketing agency, as Herkess has lower overheads.

Get in touch

testimonial

Cathy Booth, Partner, Mathys & Squire LLP

"Working with Emma Radcliffe was a game-changer for our firm. Her creative and resourceful approach helped us transform our brand into something modern, friendly, and approachable, which in turn significantly boosted our business development. She helped us get more from our marketing budget and stand out in a crowded market."

Legal marketing services offered

Herkess Marketing offers an ideal solution for smaller law firms, solicitor practices, specialist firms (e.g. IP attorneys) and businesses offering legal services. We provide all the ongoing marketing support you're likely to need to bring in new clients. You get all the expertise and activity without the cost of hiring a full-time legal marketing expert.

SEO

Local SEO
On-page SEO
Off-page SEO

PPC

Google Ads
Linkedin
Campaign optimisation

Content Marketing

Collateral
Blogs
White papers

Marketing Strategy

Marketing audits
Competitor/market research
SOSTAC

PR & Social Media

Traditional
Digital
Social media

Submission Writing

Bid writing
Award writing
Legal directories

Find out more

Law firm SEO (Search engine optimisation)

SEO (search engine optimisation) is one of the most effective ways to attract new clients online. With most legal service searches starting on Google, having a well-optimized website means your firm appears prominently when potential clients are looking for legal help. Herkess will do keyword research tailored to your practice areas, create new content, optimise existing content on your site, find ways to get backlinks to your site, and use other SEO techniques to build the authority of your law firm’s website. Whether you're a solicitor, attorney, or legal consultant, SEO is essential for standing out in a competitive digital landscape.

Local SEO for solicitors, law firms & attorneys

Being easy to find online in your local area is especially powerful for small practices aiming to dominate a specific geographic area. By optimising your Google Business Profile, building local citations, and creating location-specific content, your firm can appear more prominently in organic search results. This means more visibility when someone searches for things like “solicitor near me”.

Law firm website marketing

Website marketing - also known as digital, performance, online or inbound marketing - is all about driving measurable results. For law firms, this means increasing website traffic, generating quality new client enquiries, and converting site visitors into clients.

The Herkess approach is to use a range of tactics – e.g. paid advertising (PPC), conversion rate optimisation (CRO), content marketing and SEO – depending on which is the most appropriate, to drive new clients your way and deliver results.

Whether you're a solicitor, attorney, or a legal services business, we'll tailor activity to your practice areas and ideal client, ensuring your firm reaches the right audience at the right time.

Content marketing for law firms

Content marketing is one of the most powerful tools for building trust, authority, and visibility in the legal sector.

By creating valuable, informative content - such as blog posts, FAQs, guides, case studies, and thought leadership articles - your law firm can demonstrate expertise while improving SEO and attracting new clients.

Herkess Marketing specialises in content marketing for law firms, crafting tailored content strategies that align with your practice areas and client needs.

Whether you're a solicitor, attorney, or a legal services business, we’ll help you turn your knowledge into content that brings in fee-paying client work.

law firm marketing strategy & tactical delivery

A strong marketing strategy is the foundation of sustainable growth for any law firm. We work with solicitors, attorneys, and legal service providers to develop tailored marketing strategies that align with your business goals, practice areas, and target audience.

Whether you're a small firm looking to build local visibility or a growing practice aiming to expand your reach, Herkess will create devise strategic, budget-focussed plans that combine traditional and digital marketing activity for maximum impact.

We will do a strategic audit, competitor analysis, and campaign planning, followed by hands-on execution across SEO, content, social media, and (if appropriate) paid advertising (PPC).

We know that, for small law firms, marketing budgets can be limited, so we’ll focus on cost-effective strategies that deliver measurable ROI—helping you attract the right clients without wasting any budget.

PR & Social Media Marketing for Law Firms

Public relations and social media are powerful tools for building credibility and visibility. Our founder that started her career as a PR consultant, so she understands how effective it can be in helping small law firms to raise their profile and establish credibility at a relatively low cost. Herkess can help your legal practice/business to craft compelling PR campaigns and undertake activity, from award and legal guide (e.g. Chambers, Legal 500) submissions to press releases and thought leadership.

Herkess offers social media marketing for law firms and can develop strategies for using platforms like LinkedIn, Instagram, X (formerly Twitter), and Facebook. We can help your law firm have a consistent presence and engage potential clients, helping you to stay visible, relevant, and trusted in a competitive market.

traditional marketing for law firms

(Collateral/Events)

While digital channels dominate today’s marketing landscape, traditional marketing still plays a vital role in helping legal practices to build trust and visibility - especially in local communities and niche practice areas.

Herkess can help you produce marketing collateral by writing the copy and working with a graphic designer (we can source a designer for you or work with an existing one) to create great-looking and convincing pieces of marketing literature.

Hosting or participating in events can be a powerful way for law firms to build relationships, showcase expertise, and generate new business. We can offer event coordination to help smaller law firms to deliver impact, engagement and a good ROI.

Law firm branding

When lawyers, solicitors and attorneys think about marketing, they often focus on things like SEO, social media and PR. The importance of a firm's brand often gets overlooked. Your brand is so much more than just a logo and the colours on your website. It’s the impression you create when someone encounters your practice/business for the first time - stuffy, and old-fashioned or modern, friendly and helpful?

When a firm’s brand is inconsistent or underdeveloped, it can fail to make a strong, professional impression on potential new clients.

That's where Herkess comes in. We help law firms and legal practices to build a consistent, appealing brand across all their visual and written materials. From your website and social media to your brochures and client communications, we'll ensure every touchpoint is polished, purposeful and appealing to your target audience.

By making your brand a priority, we can build the kind of trust and recognition that encourages people and businesses to not only choose your services but to feel confident in their decision to work with you.

Get in touch

LAw Firm marketing FAqs

What does Herkess Marketing charge law firms for its services?

We specialise in work with small law firms and legal businesses, so I appreciate that they're usually working to a budget and value upfront pricing. To see Herkess Marketing's pricing, just go to the pricing page.

What is SEO and how long do you need to do it?

There's a lot of confusion among law firms about SEO. Without going into too much depth here, it's a never-ending project to develop authority in ways that search engines recognise so that your website will be prioritised in search engine results. The best way to think of it is like gardening. The more seeds you plant, and the more time you spend on tending them, the more plants will grow and eventually they'll become mature and bear fruit. If you think of SEO in a short term way, it's like planting seeds, watering them a couple of times and then walking away. A few may survive, but you won't end up with anything near the results you'd get if you'd spent time consistently tending them. This is why it's good for small law firms to have a retained outsourced marketing manager that will consistently do work to lead to ongoing improvement and results.

Do you use analytics?

Absolutely. There are a wide range of tools that can help law firms improve their marketing and Herkess uses a range of them including Google Analytics, Google Search Console, MS Clarity which can all help to identify where improvements need to be made.

Page updated

Google Sites

Report abuse