The one-day-a-week marketing manager
The one-day-a-week marketing manager
Affordable outsourced marketing services for B2B businesses
Affordable outsourced marketing services for B2B businesses
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Want to outsource your marketing?
Want to outsource your marketing?
Every growing business hits a point where progress stalls. You’re working hard, but you're constantly losing out to rivals.
Your rivals aren't necessarily better, often they’re just clearer and more consistent.
My name is Emma Radcliffe and I'm the one-day-a-week marketing manager. I help B2B SMEs like yours stop settling for slow progress and start consistently winning more clients without breaking the bank.
I offer an all-in-one freelance marketing and PR consultancy service with strategic advice, and high quality tactical delivery, all at an affordable price.
Who I work with
Who I work with
I work with B2B businesses that know that they could be growing faster, but only have a small, junior marketing team or no marketing support at all.
You may be doing lots of marketing activity but not seeing enough commercial benefit from it. Or you could simply not have enough resource or experience to do the continuous marketing activity that you know would speed up your business growth.
If your company feels like it’s plateauing or not growing fast enough, I can help you sharpen up your strategy and messaging, and work as an outsourced marketing manager, or support your existing marketing and sales staff.
With just one day a week, I'll help you put together a solid strategy focussed on your overarching business objectives, and deliver marketing activity that'll kickstart your business's growth.
Is your business desirable?
Is your business desirable?
Get a free marketing audit to find out
Get a free marketing audit to find out
When you're busy running a business, it can be hard to see the wood for the trees. What looks 'okay' to you, might be turning away your ideal clients. I offer a free 'desirability' marketing audit to help you see your business through your target customers's eyes.
Once you have clarity on how successful your marketing is, you’ll know if you need help and what with.
Click the button below to find out more about it.
why one day per week
why one day per week
Most SMEs struggle to get results from their marketing because it’s done in sporadic "bursts" rather than consistently. By committing to one dedicated day of intensive activity every week, you'll ensure that your marketing never stops moving. This consistency is what builds a predictable pipeline.
Hiring a freelance marketing manager with my level of experience on a full time basis is prohibitively expensive for most SMEs. Working with me for just one day a week is a lot more affordable. It means you get a senior level, experienced marketer who knows what they're doing, can give strategic direction, and can turn quality work around quickly with the minimum of fuss.
It will also limit the time commitment you need to spend on marketing, as I'll devise a plan, ask you to sign it off, then I'll just get on with doing the work.
Not sure if one-day-a-week marketing is for you? Read my article on the principles for success.
23+
23+
Years of marketing & PR experience
40+
40+
B2B companies worked with
17
17
Marketing-related qualifications
yOur outsourced b2b marketing services
yOur outsourced b2b marketing services
I offer three key services:
Competitive advantage consultancy: to make it clearer why potential clients should want to work with your business, to get everyone in your business on the same page about what you should be saying to potential customers and why, and to communicate that competitive advantage/USP to your target clients more effectively. By making the benefits of working with you clearer, you'll be find it easier to generate more quality leads and convert them.
Ongoing marketing & PR support: to help you implement changes from the consultancy process, and generally improve your marketing outputs and results. This involves a range of key complementary marketing disciplines as part of a single predictable monthly fee - all commonly used by SMEs because they don't require a huge advertising budget to deliver great results (if they're done properly). You can use all or just one of the marketing services, for example if you already have an in-house marketer who needs additional support with strategic marketing, or things like SEO, PR or copywriting.
Award entry writing support: to help you write stronger award submissions that are more likely to win and get your business the recognition it deserves.
Think we might be a good fit? Why not check out my pricing page here and book in a chat.
Ongoing Marketing Support Services
Ongoing Marketing Support Services
Digital marketing
Digital marketing
SEO (search engine optimisation)
PPC (pay per click advertising)
CRO (conversion rate optimisation)
PR
PR
Media relations/SEO linkbuilding
Social media
Award submissions
Marketing strategy
Marketing strategy
Audience & market analysis
Goals & messaging
Channels & measurement
Brand
Brand
Positioning
Identity
Awareness
Content
Content
Sales collateral
Case studies
White papers
Campaign delivery
Campaign delivery
Messaging & creative
Channel selection & execution
Measurement & optimisation
Testimonial
Testimonial
"Emma Radcliffe is the full marketing package and is extremely capable at everything from digital marketing to PR, branding and business development. I've learned a lot from working with her."
Tim Sell, Operations Lead, XpertRule
Why outsource your marketing/PR?
Why outsource your marketing/PR?
Choosing to outsource your marketing/PR can feel like a fairly big step for a small business, but few of the businesses that take the decision to outsource, regret it.
For many businesses, it can be hard to see the wood for the trees, and an external advisor brings a fresh perspective to improving your marketing and sales.
For businesses with a small marketing team, it can feel like a constant uphill battle to get the required amount of work done. An outsourced marketing consultant offers an extra pair of hands that can be relied upon to deliver work to an excellent standard.
If the people/person doing your in-house marketing has less than 10 years' experience, then it's likely they'll still be 'learning the ropes' and could make costly mistakes. An outsourced marketing consultant can offer strategic advice and coaching to help them improve the quality of their work/outputs.
Maybe you don't have a dedicated member of staff at all and have a couple of team members taking on marketing responsibilities intermittently alongside other roles. Unfortunately, this usually leads to inconsistent efforts, unpolished activity and outputs, and a lack of clear strategy. An outsourced marketing consultant can take the pressure off them, allowing them to focus on their main role, and improve the quality of the marketing activity too.
By outsourcing your marketing, you're not just buying time, you're investing in a higher standard of work that is focussed on your business objectives and growth. That equates to less work pressure, fewer late nights at your desk, and a better work/life balance.
Working with an experienced marketer like myself means you're gaining a flexible partner to bounce ideas off, and who can produce top-tier results in a short amount of time. In summary, it'll free you and your team up to focus on what you do best - building your business - and make you more likely to succeed.
Not sure you need to outsource? Why not get a free marketing audit to see how attractive your business is to your target customers at the moment?
FAQs
FAQs
How much do Herkess Marketing's services cost?
How much do Herkess Marketing's services cost?
You can find all the details of my pricing here.
What sort of results could we expect from Herkess Marketing's services?
What sort of results could we expect from Herkess Marketing's services?
The results that I can help a B2B business can achieve will vary. It depends on wide range of factors including: how competitive your industry is, how sophisticated your brand is, how well-known your brand is among your target audience already, how much activity you pay for, and what objectives you want to prioritise. However, when you start working with me, some KPIs will be agreed so that you can see what progress is being made.
How much of an understanding of marketing does a business need to work with Herkess?
How much of an understanding of marketing does a business need to work with Herkess?
Herkess was established to help B2B businesses that want to grow. You absolutely don't need to have much knowledge about marketing. You just need to have a good understanding of your business, industry, and your company's short and long-term ambitions.
Do you tell us what marketing activity is needed or do we tell you?
Do you tell us what marketing activity is needed or do we tell you?
Ideally, it should be somewhere between the two. Before Herkess starts working with a new client a free marketing audit will be done. This will give both parties some guidance on what the business's marketing strengths and weaknesses are. We'll then discuss what your priorities are and hatch a plan of action together.
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