It’s very easy for businesses to ‘drift off course’, especially when they don’t have a full-time experienced marketing leader to keep them on track, but senior-level expertise doesn't come cheap. 

That's why I'm the one-day-a-week marketing manager. 

I'm a self-confessed marketing nerd with more than 20 years experience and get my kicks from helping businesses to grow. 

By working with me one day a week, my clients get good 'solid' strategic advice and ongoing marketing activity done to a high standard, but in an affordable way. 

I first started working in PR back when press releases were sent through the post, so quite a while ago! I worked with technical/industrial businesses and was surprised at how much I like learning about complex technology and communicating its benefits to other people - even if it is a sewage macerator pump! 

I absolutely hate not knowing how to do something, so I purposely moved to a few different PR/marketing agencies to learn new PR and marketing skills - which is partly how I have such a broad skillset now - and work with different types of businesses. 

Much as I enjoyed working in an agency, I like to know exactly what result my work is having (which is tough on large campaigns) so I went in-house to a law firm as their first ever marketing manager. That way I could see what the direct effect my work was having, and absolutely loved it. 

I spoke to the senior team and the fee earners doing the BD activity. Then I created a marketing strategy from scratch, communicating it to the whole team so that everyone was on the same page, and then set about communicating it to their potential customers. The feedback from the fee earners was that the difference was clear and immediate. 

I’m very money-conscious, so I also enjoyed looking at the marketing budget and working out how to use it more wisely. I made huge savings which meant that the money could be better used on other things. 

I’ve worked in a few small, medium, and large-sized business since, and always go through the same process, which has repeatedly been proven to work. This is why I set up Herkess Marketing, so I could help more businesses to be more effective with the marketing activity they do - and keep on getting a high five from salespeople/fee earners when I make their job easier.