Affordable outsourced marketing services for small B2B businesses
Affordable outsourced marketing services for small B2B businesses
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Want to outsource your marketing?
Want to outsource your marketing?
Juggling big ambitions with tight budgets is tough. Herkess Marketing was set up to help make it easy for small B2B businesses to outsource their marketing and get tangible results that don't cost the earth.
With Herkess, you get an all-in-one SME marketing service which offers advice, six key marketing skills, and high quality tactical delivery, all at an affordable price.
Who Herkess works with
Who Herkess works with
Herkess tends to work with small B2B business that know that they could be growing faster, but don't quite have the budget for a full time experienced marketer.
If your company feels like it’s plateauing or not growing fast enough, Herkess can work as part of your team as an outsourced marketing manager.
Most Herkess clients will pay less than half of what it'd cost for the same outsourced marketing services than if they were bought through a standard marketing agency.
23+
23+
Years of marketing & PR experience
40+
40+
B2B companies worked with
16
16
Marketing-related qualifications
Our outsourced b2b marketing service
Our outsourced b2b marketing service
Marketing is split into lots of different specialisms and for most small businesses, it's usually prohibitively expensive for an SME to work with multiple agencies to try and take advantage of them all.
Herkess, on the other hand, offers six key, complementary marketing specialisms as part of a single predictable monthly fee. These six disciplines are all commonly used by SMEs because they don't require a huge advertising budget to deliver great results (if they're done properly).
Most of Herkess marketing's clients want a combination of services, as and when appropriate, so they don't have to pick one over another.
Alternatively, you can use just one of our marketing services, for example if you already have an in-house marketer and they need PR or copywriting support.
Digital marketing
Digital marketing
SEO
PPC
CRO
Content
Content
Sales collateral
Case studies
White papers
Marketing strategy
Marketing strategy
Audience & market analysis
Goals & messaging
Channels & measurement
Brand
Brand
Positioning
Identity
Awareness
PR
PR
Media relations/SEO linkbuilding
Social media
Award submissions
Campaign delivery
Campaign delivery
Messaging & creative
Channel selection & execution
Measurement & optimisation
Testimonial
Testimonial
"...combines clever, resourceful thinking with outstanding communication skills and always, always delivers"
"...combines clever, resourceful thinking with outstanding communication skills and always, always delivers"
Why outsource your marketing?
Why outsource your marketing?
Choosing to outsource your marketing can feel like a fairly big step for a small business, but few of the SMEs that take the decision to outsource, regret it.
For many small businesses, managing marketing in-house can feel like a constant uphill battle. Maybe you have a couple of team members doing it intermittently alongside a dozen other responsibilities. Unfortunately, this usually leads to inconsistent efforts, unpolished activity and outputs, and a lack of clear strategy. The result? You waste valuable time and resources that don't lead to the business growth you want.
By outsourcing your marketing, you're not just buying time, you're investing in a higher standard of work that is delivered with purpose and precision. Choosing to work with a freelance marketing expert means you're gaining a partner who you can bounce ideas off and who can produce top-tier results in a short amount of fultime.
If the person doing your in-house marketing is still 'learning the ropes', it's likely they'll make costly mistakes. A freelancer brings substantial experience and a proven track record. They know which strategies are most effective, which tools get the best results, and how to create campaigns that truly stand out, where to spend money and where to save it to get the best results.
By outsourcing your marketing to a professional, it allows you to benefit from high-quality, impactful marketing that drives growth, freeing you and your team to focus on what you do best and building your business.
FAQs
FAQs
How much do Herkess Marketing's services cost?
How much do Herkess Marketing's services cost?
You can find all the details of our pricing here.
Does Herkess offer marketing services on a short term basis?
Does Herkess offer marketing services on a short term basis?
For marketing to be effective, it needs to be consistent and ongoing so that the effects build over time. Doing marketing in short bursts is better than doing nothing, but isn't ideal because as soon as you start getting some traction, the activity stops and the resulting brand awareness and domain authority you've built up will quickly reduce. Because Herkess is a results-focussed company and ongoing activity is the best way to achieve results, retainers are the preferred partnership. However, there are circumstances in which a short term project would be considered, for example, a brand strategic review, or a product or service launch.
What sort of results could we expect from Herkess Marketing's services?
What sort of results could we expect from Herkess Marketing's services?
The results a small B2B business can get varies. It depends on wide range of factors including: how sophisticated your brand is, what your brand's profile is among your target audience already, how much activity you pay for, how competitive your industry is, and what objectives you want to prioritise. However, when you start working with Herkess, some KPIs will be agreed so that you can see what progress is being made.
How much of an understanding of marketing does a business need to have to work with Herkess?
How much of an understanding of marketing does a business need to have to work with Herkess?
Herkess was established to help small B2B businesses that want help to grow. You absolutely don't need to have much knowledge about marketing. You just need to have a good understanding of your business, and its short and long term ambitions.
Do you tell us what marketing activity is needed or do we tell you?
Do you tell us what marketing activity is needed or do we tell you?
Ideally, it should be somewhere between the two. Before Herkess starts working with a new client a free marketing audit will be done. This will give both parties some guidance on what the business's marketing strengths and weaknesses are. We'll then discuss what your priorities are and hatch a plan of action together.
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