Affordable outsourced marketing services for small B2B businesses
Affordable outsourced marketing services for small B2B businesses
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Want to outsource your marketing?
Want to outsource your marketing?
Every growing B2B business hits a point where progress stalls. You’re working hard, but you're constantly losing out to rivals.
Your rivals aren't necessarily better, often they’re just clearer.
My name is Emma Radcliffe and I help successful small B2B businesses like yours stop settling for slow progress and start consistently winning more clients.
I offer an all-in-one marketing service with strategic advice, and high quality tactical delivery, all at an affordable price.
Who Herkess works with
Who Herkess works with
I work with small B2B business that know that they could be growing faster, but don't quite have the budget for a full time senior marketer.
You may be doing lots of marketing activity but not seeing enough commercial benefit from it. Or you could simply not have enough resource or experience to do the continuous marketing activity that you know would speed up your business growth.
If your company feels like it’s plateauing or not growing fast enough, I can help you sharpen up your strategy and messaging, and work as an outsourced marketing manager, or support your existing marketing and sales staff.
I'll help you put together a solid strategy focussed on your overarching business objectives that will kickstart your business's growth with the budget you have available.
23+
23+
Years of marketing & PR experience
40+
40+
B2B companies worked with
17
17
Marketing-related qualifications
yOur outsourced b2b marketing service
yOur outsourced b2b marketing service
I offer three key services:
Competitive advantage consultancy: to make it clearer why potential clients should want to work with your business, to get everyone in your business on the same page about what you should be saying to potential customers and why, and to communicate that competitive advantage/USP to your target clients more effectively.
Ongoing marketing support: to help you implement changes from the consultancy process, and generally improve your marketing outputs and results. This involves a range of key complementary marketing disciplines as part of a single predictable monthly fee - all commonly used by SMEs because they don't require a huge advertising budget to deliver great results (if they're done properly). You can use all or just one of the marketing services, for example if you already have an in-house marketer who needs additional support with strategic marketing, or things like SEO, PR or copywriting.
Award entry writing support: to help you write stronger award submissions that are more likely to win and get your business the recognition it deserves.
Ongoing Marketing Support Services
Ongoing Marketing Support Services
Digital marketing
Digital marketing
SEO (search engine optimisation)
PPC (pay per click advertising)
CRO (conversion rate optimisation)
Content
Content
Sales collateral
Case studies
White papers
Marketing strategy
Marketing strategy
Audience & market analysis
Goals & messaging
Channels & measurement
Brand
Brand
Positioning
Identity
Awareness
PR
PR
Media relations/SEO linkbuilding
Social media
Award submissions
Campaign delivery
Campaign delivery
Messaging & creative
Channel selection & execution
Measurement & optimisation
Testimonial
Testimonial
"Emma Radcliffe is the full marketing package and is extremely capable at everything from digital marketing to PR, branding and business development. I've learned a lot from working with her."
Tim Sell, Operations Lead, XpertRule
Why outsource your marketing?
Why outsource your marketing?
Choosing to outsource your marketing can feel like a fairly big step for a small business, but few of the SMEs that take the decision to outsource, regret it.
For many small businesses, it can be hard to see the wood for the trees, and an external marketing advisor brings a fresh perspective to improving your marketing and sales.
Depending on your set-up, managing marketing in-house can feel like a constant uphill battle. If the person doing your in-house marketing has less than 10 years' experience, then they'll still be 'learning the ropes' and could make costly mistakes.
Maybe you have a couple of team members taking on marketing responsibilities intermittently alongside other roles. Unfortunately, this usually leads to inconsistent efforts, unpolished activity and outputs, and a lack of clear strategy.
The result with either situation is that you waste valuable time and resources on activity that doesn't lead to the business growth you want.
By outsourcing your marketing, you're not just buying time, you're investing in a higher standard of work that is focussed on your business objectives and growth.
Working with an experienced marketer like myself also means you're gaining a partner to bounce ideas off, and who can produce top-tier results in a short amount of time. Furthermore, it'll free you and your team up to focus on what you do best - building your business.
FAQs
FAQs
How much do Herkess Marketing's services cost?
How much do Herkess Marketing's services cost?
You can find all the details of our pricing here.
What sort of results could we expect from Herkess Marketing's services?
What sort of results could we expect from Herkess Marketing's services?
The results a small B2B business can achieve varies. It depends on wide range of factors including: how competitive your industry is, how sophisticated your brand is, how well-known your brand is among your target audience already, how much activity you pay for, and what objectives you want to prioritise. However, when you start working with Herkess, some KPIs will be agreed so that you can see what progress is being made.
How much of an understanding of marketing does a business need to work with Herkess?
How much of an understanding of marketing does a business need to work with Herkess?
Herkess was established to help small B2B businesses that want to grow. You absolutely don't need to have much knowledge about marketing. You just need to have a good understanding of your business, industry, and your company's short and long term ambitions.
Do you tell us what marketing activity is needed or do we tell you?
Do you tell us what marketing activity is needed or do we tell you?
Ideally, it should be somewhere between the two. Before Herkess starts working with a new client a free marketing audit will be done. This will give both parties some guidance on what the business's marketing strengths and weaknesses are. We'll then discuss what your priorities are and hatch a plan of action together.
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