Affordable outsourced marketing services for B2B businesses

I offer three key services: 

1. Competitive advantage consultancy: to make it clearer why potential clients should want to work with your business, to get everyone in your business on the same page about what you should be saying to potential customers and why, and to communicate that competitive advantage/USP to your target clients more effectively. By making the benefits of working with you clearer, you'll be find it easier to generate more quality leads and convert them.

2. Ongoing marketing & PR support: to help you implement changes from the consultancy process, and generally improve your marketing outputs and results.  This involves a range of key complementary marketing disciplines as part of a single predictable monthly fee - all commonly used by SMEs because they don't require a huge advertising budget to deliver great results (if they're done properly). You can use all or just one of the marketing services, for example if you already have an in-house marketer who needs additional support with strategic marketing, or things like SEO, PR or copywriting. 

3. Award entry writing support: to help you write stronger award submissions that are more likely to win and get your business the recognition it deserves. 

Choosing to outsource your marketing/PR can feel like a fairly big step for a small business, but few of the businesses that take the decision to outsource, regret it. 

For many businesses, it can be hard to see the wood for the trees, and an external advisor brings a fresh perspective to improving your marketing and sales.

For businesses with a small marketing team, it can feel like a constant uphill battle to get the required amount of work done. An outsourced marketing consultant offers an extra pair of hands that can be relied upon to deliver work to an excellent standard. 

If the people/person doing your in-house marketing has less than 10 years' experience, then it's likely they'll still be 'learning the ropes' and could make costly mistakes. An outsourced marketing consultant can offer strategic advice and coaching to help them improve the quality of their work/outputs. 

Maybe you don't have a dedicated member of staff at all and have a couple of team members taking on marketing responsibilities intermittently alongside other roles. Unfortunately, this usually leads to inconsistent efforts, unpolished activity and outputs, and a lack of clear strategy. An outsourced marketing consultant can take the pressure off them, allowing them to focus on their main role, and improve the quality of the marketing activity too. 

By outsourcing your marketing, you're not just buying time, you're investing in a higher standard of work that is focussed on your business objectives and growth. That equates to less work pressure, fewer late nights at your desk, and a better work/life balance.  

Working with an experienced marketer like myself means you're gaining a flexible partner to bounce ideas off, and who can produce top-tier results in a short amount of time. In summary, it'll free you and your team up to focus on what you do best - building your business - and make you more likely to succeed.