1. Services and Scope of Work
This agreement outlines the services to be provided by Herkess Marketing. The specific services will be detailed in a separate project brief or statement of work, but may include:
Marketing Strategy
Search Engine Optimisation (SEO)
Pay-Per-Click (PPC) Advertising
Public Relations (PR)
Branding
Copywriting
Social Media Management
Email Campaigns
Any work requested that is not explicitly covered in the statement of work will be considered out of scope and may incur additional charges.
2. Fees and Payments
Pricing: Unless otherwise agreed upon in writing, all services will be charged at a daily rate of £400 (excluding VAT).
Payment Terms: All invoices must be settled within 14 days of the invoice date.
Late Payments: A late fee of 5% will be added for every additional week that an invoice remains unpaid.
3. Working Hours and Communication
Business Hours: Herkess Marketing operates from Monday to Friday, 9:30 AM to 5:30 PM (UK time). Communication and updates will occur during these hours.
Response Time: While we aim to be prompt, please allow up to 48 business hours for a response to non-urgent queries.
4. Client Responsibilities
The client is responsible for providing all necessary information, brand assets (e.g., logos, fonts, images), and access to accounts (e.g., social media logins, website backends) in a timely manner. Delays caused by the client in providing this information may affect the agreed-upon timeline.
5. Use of AI Tools
Herkess Marketing may use artificial intelligence (AI) tools and technology to help execute the services it offers to improve efficiency. Herkess Marketing will ensure that all final work and deliverables will be reviewed and approved by a human consultant.
6. Review and Approval Process
To ensure a smooth workflow, the client agrees to the following procedure for all deliverables:
Review Period: The client has three (3) working days to review and provide feedback or final approval on all submitted work.
Deemed Approval: If no feedback is received within this three-day period, the work will be considered approved, and Herkess Marketing will proceed with the next stage. Any changes requested after this point may incur additional charges.
Quality Issues: Any concerns regarding the quality of the work must be raised in writing within this initial three-day review period, including specific details and examples of the issues.
7. Intellectual Property
Upon receiving final payment, the client will be granted the full intellectual property rights for the work created by Herkess Marketing specifically for their agreement.
However, Herkess Marketing retains the right to use any work, including creative and written content, in its portfolio and for promotional purposes, unless otherwise agreed in writing.
8. Termination
The terms for termination depend on the type of agreement:
Project Work: If an agreement for a fixed-price project is terminated, the client is liable for all work completed up to the termination date.
Retainer Work: Either party may terminate an ongoing retainer agreement with six weeks' written notice. The client will be invoiced for any work completed during this notice period.
9. Liability
Herkess Marketing's total liability to the client is limited to the total fees paid under this agreement. While we will use our best efforts, we cannot guarantee specific results, such as a certain number of sales or a specific search engine ranking.
10. Force Majeure
Neither party shall be liable for any failure or delay in performance under this agreement if such failure or delay is caused by a Force Majeure Event, including but not limited to acts of God, war, terrorism, natural disasters, epidemics, government orders, or a significant outage in the internet or communications infrastructure beyond reasonable control.
11. Entire Agreement
This document, along with any attached project brief or statement of work, constitutes the entire agreement between the parties and supersedes all prior discussions, proposals, and agreements, whether oral or written.
12. Severability
If any provision of this agreement is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary so that this agreement shall otherwise remain in full force and effect.
13. Governing Law
This agreement is governed by the laws of England and Wales. Any disputes arising from this agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.