Having worked with lots of small businesses, I know that time, budget, and headspace are often in short supply. That’s why I like to be upfront about pricing from the start, so you can quickly see whether working together is going to be a good fit. No awkward surprises, no wasted time, just clear, honest info so you can make confident decisions.
The pricing details for the three key services I offer are below:
Competitive advantage consultancy
Ongoing strategic marketing and tactical delivery
Award entry submissions
Limited-Time Offer: Get my full consultancy process for 33% off
I’m confident that my full competitive advantage consulting process will bring real, measurable results to your business. As I launch this final version of my service, I’m looking for a small group of clients to become my founding success stories.
When you partner with me now, you’ll get the entire £2,995 package (with everything included) for a one-time investment of just £1,995.
This special offer is open to only five clients. Once those spots are taken, the price will rise to the full rate of £2,995. In exchange for the £1,000 discount, I’ll ask you to take part in a short end-of-project case study. I’ll collect your feedback, write up the case study for you, and send it over for your review and approval. Once you’re happy with it, I’ll use the case study/testimonial on my website, social media, and other marketing channels.
I will work in the role of a freelance marketing consultant, acting as an extension of your team to provide strategic advice and delivering traditional and digital marketing and PR activity.
It’s intended to be a fully flexible setup which means you get senior-level expertise without the overhead of a full-time hire, and I can slot in where you need me most, whether that’s working alone as a freelance marketing manager or supporting existing in-house or agency marketers.
My day rate is £400, but I offer discounts for retained clients. Basically, the more time you buy from me, the cheaper the day rate becomes.
If your company has never used a fractional marketing manager before it can be difficult to appreciate what your money is going to pay for in terms of actual outputs. So, the following is an example of the outputs that could be delivered for a £1,000 monthly fee.
Competitor research
1 x blog post (for SEO purposes)
1 x existing page optimised (for SEO purposes)
4 x image/text social media posts (for brand profile raising and SEO)
1 x short press release written OR distributed (for brand profile raising and SEO)
1 x Google business profile update (for local SEO)
The above very much depends on the complexity and type of the work required and is meant to act as a guideline, not a prescribed list of monthly activity.
Every award criteria is different and asks for different types of information in different degrees of detail. That means I can’t give clear guidance on the costs for my two award services - full award research and writing, and award entry reviews - as both have to be priced on a project-by-project basis.
However, the cost for an award entry review starts at £250, and the cost for writing a short award submission starts at £600.
Some businesses can take their time making payments. Unfortunately, my mortgage provider doesn’t offer me the same flexibility.
For competitive advantage consultancy, I will ask for a 50% of the fee upfront and 50% when the project is completed.
For retainer agreements, I will ask for 50% of the first month’s fee at the start, and the remaining 50% at the end of that month. From month two onwards, the retainer switches to a single monthly payment, due at the end of each month.
For award entries, the payment terms will depend on the complexity and cost. For short, simple award entries and award entry reviews, I will ask for the whole fee upfront. For longer award entries I will ask for a 50% deposit and the remaining sum after the entry has been submitted. For award entries with multiple stages, I will price each stage separately and ask for payment of each stage upfront.
I charge a late payment fee of 5% on invoices not paid within seven days of the due date. It’s all part of making sure I can keep delivering great work without chasing payments.
"Highly skilled in the business of PR and marketing and has a talent for anticipating and satisfying client needs and delivering the sorts of results that keep them happy"
Christopher Nelson, Director, Trafalgar Public Relations