B2B tech marketing consultant
B2B tech marketing consultant
The one-day-a-week marketing manager
The one-day-a-week marketing manager
Embedded Files
accelerating B2B tech company growth
accelerating B2B tech company growth
As a B2B technology marketing consultant, I provide strategic leadership and hands-on delivery that helps ambitious tech services and SaaS businesses to scale. Operating as your one-day-a-week marketing manager, I'll provide expert technology marketing services that drive growth without the overhead of a full-time hire.
In the tech sector, the pressure to stand out and generate quality leads while juggling limited resources is constant. To win in a crowded marketplace, your marketing needs to be more than just active, it needs to be clever and consistent.
I'll help you build a more compelling proposition that differentiates your tech offering or service from the competition, making it easier to capture your audience's attention, generate and convert leads.
With over 24 years’ experience, I turn work around quickly which means that you get high quality marketing activity delivered at pace and on an ongoing basis.
By working with me one day a week, you bring a senior marketing partner into your business to strengthen your marketing strategy and improve your tactical delivery, but without the overheads of a full-time hire.
Fancy a chat?
Testimonial
Testimonial
“Emma Radcliffe came in and immediately made our marketing better. She brought the brand to life, wrote stuff people actually wanted to read, and helped us attract better leads”
Matthew Drury, Sales & Marketing Director, Saturn Visual Solutions
Why work with a tech marketing consultant?
Why work with a tech marketing consultant?
There are four good reasons why tech businesses should consider working with me to improve their marketing.
Consistency: Marketing only delivers real results when it’s consistent. By working with a specialist B2B tech marketer like myself on an ongoing basis, one day a week, it means that your budget will stretch further and you’ll be able to do more activity for a longer period of time. This will allow you to move to and stay ‘front of mind’ for your target audience which will improve brand awareness and ultimately generate more leads.
Productivity: I have over 24 years of experience spanning both marketing and PR agency and in-house roles. My agency experience means I'm used to turning around high quality work quickly. My client-side experience means that I understand the importance of predictable lead generation, and delivering a steady stream of high-quality leads on a tight budget.
Tech experience: I’ve been an in-house marketer for an audio visual systems integrator, a B2B AI software company, and a telecoms and cyber security business. In agencies, I worked for hardware manufacturers, technical consultancies, and for a range of technical product manufacturers. All of that tech marketing experience means that I already know the most cost-effective ways to promote a wide range of tech businesses.
Comprehensive service: I have a broad skillset which means that you'll get multiple services delivered as part of my service and my one-day-a-week model means that I'm affordable for most businesses.
Why not book a chat with me to find out more about the sort of marketing support I offer?
Free business attractiveness audit
Free business attractiveness audit
If you're not a marketing expert, it can be tough to know whether the marketing activity you're doing is great or missing the mark. I offer a free business attractiveness audit to help you understand how attractive your business is to your target customers and how you could improve your marketing.
Click the button below to find out more about it.
The types of tech businesses I work with
The types of tech businesses I work with
There are two key types of B2B tech company that I'm a great match for:
Established slow-growing tech service providers
Established slow-growing tech service providers
Established B2B tech companies whose growth has plateaued (or is starting to do so). You'll have some solid, happy clients, but haven't really invested much in professional marketing and feel like you could achieve more. I'll help you refine your messaging to make your business more appealing to your ideal target clients. I'll also help you use lead generation techniques to make you more effective at business development, and raise your brand's profile.
Ambitious tech startups
Ambitious tech startups
Ambitious startups (e.g. SaaS) that have big plans but limited marketing budgets. Often, these businesses have a brilliant offering, a clear plan of action, and a good team. But they're usually stretched to capacity and need more resource to be able to hit their growth targets. That’s where I come in. I can help you increase the amount of marketing activity you can do, which will get the wheels of your lead generation machine turning faster.
I work with companies like these and with just one day a week, I help them:
understand their target audience
develop a clear roadmap to growth
refine their messaging
identify what existing marketing activity is working best and do more of it
work out what’s not working as well and stop doing it/do less of it
try new cost-effective tactics
solve problems
I'll help you build a strategy that’s clear, focused, and achievable. Then I'll just get on with delivering the activity so you can start seeing the results.
Why not get in touch and book a no-obligation chat?
B2b Technology marketing services
B2b Technology marketing services
It's a little-known fact that most marketing agencies use inexperienced staff and teach them on the job to increase their profitability. Whilst that doesn't mean you'll get bad service, it does mean that it can be pot luck who'll be doing the work for you and the quality of the work you'll get. Anyone working with me can always have the confidence that they're working with someone who has over two decades of marketing and PR experience.
Rather than paying for individual services (as you would with an agency), you can just tell me what your business goals are, what your budget is, and together we'll work out what the activity should be and I'll prioritise the time you pay for accordingly. Once a plan is agreed between us, then I'll just get on with the work so I can help you to meet your objectives as quickly and efficiently as possible. Alternatively, I can also work as a specialist, focussing on just one or two areas of marketing/PR.
I offer a range of traditional and digital marketing services to B2B tech businesses to help them stand out, accelerate their sales, and scale up.
Why not have a chat with me to see if we're a good fit? Not sure if one day a week marketing is for you? Read my article on the 11 principles for success.
digital Marketing
digital Marketing
traditional Marketing
traditional Marketing
Marketing strategy
Marketing strategy
Effective marketing starts with understanding where you’re starting from, where you want to get to, then planning a route to get there.
If you’re not beginning the process with competitive advantage consultancy, I can do a free business attractiveness audit to get a good understanding of what your starting point is and what your strengths and weaknesses are. I'll then learn about your target customer, do competitor research to see how others in your space are positioning themselves, what’s working, and where the gaps are. I'll take a close look at your brand, your messaging, and your value proposition to make sure it’s clear, compelling, and aligned with what your audience actually needs and wants. Whether you’re a tech services provider or a growing SaaS company, this groundwork helps shape a strategy that’s commercially focused.
To turn insight into action, I use a range of planning frameworks to map out what your marketing activity should be and why. It’s a practical way to make sure everything I do is aligned with your goals and is measurable over time. I also use other tools to track performance, refine messaging, and keep your marketing focussed and agile.
Want to know more? Use the button below to book a discovery call or send an email to emma@herkessmarketing.com.
Search engine optimisation (SEO)
Search engine optimisation (SEO)
B2B tech SEO isn’t just about getting found, it’s about getting found by the right people.
I’ll start your SEO activity with an audit to understand how well optimised your site is and what’s been done so far. I’ll do some keyword research to find out exactly what your potential clients are searching for. From there, I’ll optimise your site’s copy and metadata for the right keywords and write new material where necessary. I will also look for ways to build your online authority by getting backlinks to your site. Together, this approach will help you rank for the terms that matter most.
I have extensive experience in PR and copywriting, so I know how to craft messaging that resonates, and is both search-friendly and human-friendly. That means your content won’t just rank well, it'll be designed to help you convert leads too. Whether you’re a SaaS startup or a B2B tech services firm, SEO is a key part of your lead generation engine. I’ll make sure it’s working in sync with your wider marketing strategy, helping you attract, engage, and win the right kind of business.
PPC
PPC
Although SEO is a key element of digital marketing - because it’s more cost-effective and builds long-term visibility - there are times when paid search (PPC) can give your marketing a helpful boost.
If your site is new, your SEO is probably still gaining traction. You may also be targeting highly competitive keywords that are tough to rank for organically. PPC can help you get in front of the right people fast. It’s a great way to test messaging, drive short-term traffic, and support lead generation while your organic presence grows in the background.
PPC should never be something just set up and left running or you could waste a lot of money. I’ll monitor your campaigns closely to make sure they’re delivering real value by tracking cost-per-click, conversion rates, and overall return on investment. With a background in PR and copywriting, I know how to write ads that get noticed and landing pages that convert. So, whether we’re using PPC as a short-term fix or a longer-term complement to your SEO, you can be confident it’s working hard for your budget and your business goals.
Brand
Brand
Too often people think of brand as being just a logo and what colours you use on your website and collateral. Brand is what shapes people's first impressions of your business and whether they choose to work with you.
When tech companies are focussed on lead generation, brand can often be treated like a lower priority, but brand can be a crucial factor in whether your website visitors feel like you're the right fit for them and subsequently fill in your website's lead form. I’ll help you refine your brand and build equity in it.
Content marketing
Content marketing
Great content marketing isn’t just about showing off what your tech can do, it’s about making sure your audience understands why it matters. Whether it’s a blog post, case study, whitepaper, or sales collateral, I write with your end customer in mind. That often means simplifying complex ideas and avoiding jargon, especially when your buyers aren’t as technically minded as your internal team. I can bridge that gap, turning technical detail into clear, engaging content that speaks directly to the people you want to reach.
I know how to shape messaging that’s both accurate and accessible. I'll take the time to understand your audience—whether they’re decision-makers, users, or purchase influencers—and tailor content that answers their questions, solves their problems, and builds trust. From top-of-funnel awareness to sales enablement materials, I'll make sure your content works hard across the buyer’s journey, helping you generate leads and move prospects to becoming clients.
PR
PR
PR isn’t just about getting other people to talk about your tech company, it’s about shaping how your brand is seen and perceived. I’ll focus on targeted profile raising and reputation building that supports your wider business goals.
Whether you're launching a new product or service, entering a new market, or simply want to be more visible to the right audience, I’ll work with you to craft stories that resonate. From media outreach and thought leadership to generating high-quality backlinks that support your SEO, PR is a powerful tool for building credibility and driving traffic. It's also great for driving up brand/website visibility in AI LLM chatbots (e.g. ChatGPT, Copilot, Gemini)
My approach to PR goes beyond media relations. I offer award entry writing to help you gain recognition. I have plenty of experience in crisis communications so I can help you protect your reputation when things get tough. I can also undertake internal communications activity keep your staff informed and aligned.
Social media
Social media
Social media is a powerful tool for B2B tech companies. It's not just for visibility and lead generation, it's also about building relationships and conveying the value of what you offer and developing your brand voice.
I can help you develop a clear, focused strategy that aligns with your wider marketing goals, whether you're looking to grow your LinkedIn presence, support a product launch, or share thought leadership content. I can also create engaging, audience-friendly posts that simplify complex ideas and spark conversation.
Testimonial
Testimonial
Tim Sell, Operations Lead, XpertRule Ltd.
Tim Sell, Operations Lead, XpertRule Ltd.
"Emma Radcliffe is the full marketing package and is extremely capable at everything from digital marketing to PR, branding to business development. I’ve learned a lot from working with her."
FAQs
FAQs
How do you price your services?
How do you price your services?
I know that it's important for small to medium-sized B2B tech businesses to know what things cost so they don't waste time on looking into something that isn't a good fit for their budget, so you can find Herkess Marketing's pricing on this page. I price my services based on a day rate.
I prefer to work on a retained basis so that I have the chance to really get to know my clients, their target audiences, and can see ongoing progression marketing and results that build over time. However, where appropriate, I'll also work with a client on a project basis.
How do you measure success?
How do you measure success?
When I first start working with a new company, I'll ask them what their key priorities are, and we'll agree some KPIs that will be used to prioritise the activity from that point on. That way, all the work that I do will be focussed on what matters to you most.
Do you only work with small B2B tech businesses?
Do you only work with small B2B tech businesses?
No. I've worked with a variety of businesses of different sizes over the years. If you're interested in working with me, get in touch and we can have a chat about suitability.
Page updated
Google Sites
Report abuse