B2B technology marketing services
B2B technology marketing services
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accelerating small B2B tech company growth
accelerating small B2B tech company growth
Want more clients for your B2B tech business?
Herkess is a strategic marketing consultancy that will help your tech company find its competitive edge and get that message out to your potential customers.
I help small B2B tech businesses that are struggling to grow consistently by using a three-step process:
Define your edge: I’ll help your business to uncover a competitive advantage that makes it stand out in your industry.
Align your team: I’ll engage your team so they understand it, and communicate a clear and consistent message.
Build your brand: I’ll turn that competitive advantage into a plan of ongoing marketing and PR activity that will get the attention of your target customers and give your business the momentum it needs to grow steadily and sustainably.
Strategic & tactical marketing/PR support
Strategic & tactical marketing/PR support
Marketing only delivers real results when it’s consistent and strategically aligned.
That's why I offer an integrated approach. My competitive advantage consultancy service is complemented by a full range of traditional and digital marketing services, to help your business build momentum.
I'm Emma Radcliffe, founder of Herkess Marketing, and I have over 20 years of experience spanning both agency and in-house roles.
Agency-calibre quality: I spent a decade in top marketing and PR agencies, meaning the quality of my strategy and execution is exactly what you’d expect from a leading tech marketing agency.
In-house efficiency: I've also worked client-side, developing a deep appreciation for predictable lead generation—and the skills to deliver a steady stream of high-quality new business on a tight budget.
With me, you get the full breadth and quality of an agency, a focus on bringing in business, and fees that are less than half what a standard marketing agency would charge.
who herkess works with
who herkess works with
There are two key types of B2B tech company that Herkess Marketing is a great match for:
Established slow-growing tech service providers
Established slow-growing tech service providers
Small, established B2B tech companies whose growth has plateaued (or is starting to do so). They have some solid, happy clients, but haven't really invested much in professional marketing and feel like they could achieve more. I will help you refine your messaging to make your business more appealing to your ideal target clients. I'll also help you use lead generation techniques to make you more effective at business development.
Struggling tech startups
Struggling tech startups
Ambitious startups (e.g. SaaS) that have big plans but limited marketing budgets. Often, these businesses have a brilliant offering, a clear plan of action, and a good team. But they're usually stretched to capacity and need more resource to be able to hit their growth targets. That’s where I come in. I'll help you to drastically increase the amount of marketing activity you can do, which will get the wheels of your lead generation machine turning faster.
Herkess works with companies like these and help them:
understand their target audience
develop a clear roadmap to growth
refine their messaging
identify what existing marketing activity is working best and do more of it
work out what’s not working as well and stop doing it/do less of it
try new cost-effective tactics
solve problems
I'll help you build a strategy that’s clear, focused, and achievable. Then I'll just get on with delivering the activity so you can start seeing the results.
testimonial
testimonial
“Emma Radcliffe came in and immediately made our marketing better. She brought the brand to life, wrote stuff people actually wanted to read, and helped us attract better leads”
Matthew Drury, Sales & Marketing Director, Saturn Visual Solutions
B2b Technology marketing services
B2b Technology marketing services
It's a little-known fact that most marketing agencies use inexperienced staff and teach them on the job to increase their profitability. Whilst that doesn't mean you'll get bad service, it can be 'pot luck' as to who will be doing the work for you and the quality of the work you'll get. Anyone working with me can always have the confidence that they're working with someone who knows what they're doing .
Rather than paying for individual services (as you would with an agency), you can just tell me what your business goals are, what your budget is, and together we'll work out what the activity should be and I'll prioritise the time you pay for accordingly. Once a plan is agreed between us, then I'll just get on with the work so I can help you to meet your objectives as quickly and efficiently as possible. Alternatively, I can also work as a specialist, focussing on just one or two areas of marketing.
I offer the following traditional and digital marketing services to B2B tech businesses.
digital Marketing
digital Marketing
traditional Marketing
traditional Marketing
Search engine optimisation (SEO)
Search engine optimisation (SEO)
B2B tech SEO isn’t just about getting found, it’s about getting found by the right people.
I’ll start your SEO activity with an audit to understand how well optimised your site is and what’s been done so far. I’ll do some keyword research to find out exactly what your potential clients are searching for. From there, I’ll optimise your site’s copy and metadata for the right keywords and write new material where necessary. I will also look for ways to build your online authority by getting backlinks to your site. Together, this approach will help you rank for the terms that matter most.
I have extensive experience in PR and copywriting, so I know how to craft messaging that resonates, and is both search-friendly and human-friendly. That means your content won’t just rank, it'll be designed to help you convert leads too. Whether you’re a SaaS startup or a B2B tech services firm, SEO is a key part of your lead generation engine. I’ll make sure it’s working in sync with your wider marketing strategy, helping you attract, engage, and win the right kind of business.
ppc
ppc
Although SEO is a key element of digital marketing - because it’s more cost-effective and builds long-term visibility - there are times when paid search (PPC) can give your marketing a helpful boost.
If your site is new, your SEO is probably still gaining traction. You may also be targeting highly competitive keywords that are tough to rank for organically. PPC can help you get in front of the right people fast. It’s a great way to test messaging, drive short-term traffic, and support lead generation while your organic presence grows in the background.
PPC should never be something just set up and left running or you could waste a lot of money. I’ll monitor your campaigns closely to make sure they’re delivering real value by tracking cost-per-click, conversion rates, and overall return on investment. With a background in PR and copywriting, I know how to write ads that get noticed and landing pages that convert. So, whether we’re using PPC as a short-term fix or a longer-term complement to your SEO, you can be confident it’s working hard for your budget and your business goals.
Content marketing
Content marketing
Great content marketing isn’t just about showing off what your tech can do, it’s about making sure your audience understands why it matters. Whether it’s a blog post, case study, whitepaper, or sales collateral, I write with your end customer in mind. That often means simplifying complex ideas and avoiding jargon, especially when your buyers aren’t as technically minded as your internal team. I can bridge that gap, turning technical detail into clear, engaging content that speaks directly to the people you want to reach.
I know how to shape messaging that’s both accurate and accessible. I'll take the time to understand your audience—whether they’re decision-makers, users, or purchase influencers—and tailor content that answers their questions, solves their problems, and builds trust. From top-of-funnel awareness to sales enablement materials, Herkess makes sure your content works hard across the buyer’s journey, helping you generate leads and move prospects to becoming clients.
marketing strategy
marketing strategy
Effective marketing starts with understanding where you’re starting from, where you want to get to, then planning a route to get there.
Assuming you’re not beginning the process with competitive advantage consultancy, I can do a free marketing audit to get a good understanding of what your starting point is and what your strengths and weaknesses are. I'll then learn about your target customer, do competitor research to see how others in your space are positioning themselves, what’s working, and where the gaps are. I'll take a close look at your brand, your messaging, and your value proposition to make sure it’s clear, compelling, and aligned with what your audience actually needs and wants. Whether you’re a tech services provider or a growing SaaS company, this groundwork helps shape a strategy that’s commercially focused.
To turn insight into action, I use a range of planning frameworks to map out what your marketing activity should be and why. It’s a practical way to make sure everything I do is aligned with your goals and is measurable over time. I also use other tools to track performance, refine messaging, and keep your marketing focussed and agile.
PR
PR
PR isn’t just about getting other people to talk about your tech company, it’s about shaping how your brand is seen and perceived. I’ll focus on targeted profile raising and reputation building that supports your wider business goals.
Whether you're launching a new product or service, entering a new market, or simply want to be more visible to the right audience, I’ll work with you to craft stories that resonate. From media outreach and thought leadership to generating high-quality backlinks that support your SEO, PR is a powerful tool for building credibility and driving traffic. It's also great for driving up brand/website visibility in AI LLM chatbots (e.g. ChatGPT, Copilot, Gemini)
My approach to PR goes beyond media relations. I offer award entry writing to help you gain recognition. I have plenty of experience in crisis communications so I can help you protect your reputation when things get tough. I can also undertake internal communications activity keep your staff informed and aligned.
social media
social media
Social media is a powerful tool for B2B tech companies. It's not just for visibility and lead generation, it's also about building relationships and conveying the value of what you offer and developing your brand voice.
I can help you develop a clear, focused strategy that aligns with your wider marketing goals, whether you're looking to grow your LinkedIn presence, support a product launch, or share thought leadership content. I can also create engaging, audience-friendly posts that simplify complex ideas and spark conversation.
brand
brand
Too often people think of brand as being just a logo and what colours you use on your website and collateral. Brand is what shapes people's first impressions of your business and whether they choose to work with you.
When tech companies are focussed on lead generation, brand can often be treated like a lower priority, but brand can be a crucial factor in whether your website visitors feel like you're the right fit for them and subsequently fill in your website's lead form. I’ll help you refine your brand and build equity in it.
testimonial
testimonial
Tim Sell, Operations Lead, XpertRule Ltd.
Tim Sell, Operations Lead, XpertRule Ltd.
"Emma Radcliffe is the full marketing package and is extremely capable at everything from digital marketing to PR, branding to business development. I’ve learned a lot from working with her."
FAQs
FAQs
How do you price your services?
How do you price your services?
I know that it's important for small B2B tech businesses to know what things cost so they don't waste time on looking into something they can't afford, so you can find Herkess Marketing's pricing on this page. I price my services based on a day rate, and offer discounts to clients that buy more of my time.
I prefer to work on a retained basis so that I have the chance to really get to know my clients, their target audiences, and can see ongoing progression marketing and results that build over time. However, where appropriate, I'll also work with a client on a project basis.
How do you measure success?
How do you measure success?
When I first start working with a new company, I'll ask them what their key priorities are, and we'll agree some KPIs that will be used to prioritise the activity from that point on. That way, all the work that Herkess marketing does is focussed on what matters to you most.
Do you only work with small B2B tech businesses?
Do you only work with small B2B tech businesses?
No. I've worked with a variety of businesses over the years. If you're interested in working with me, but don't quite fit the mould of being a small B2B tech business, get in touch and we can have a chat about suitability.
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