Your freelance marketing manager

Even the best execution needs a roadmap. I'll make sure we're always focused on the bigger picture.

• Marketing Audit: I'll start with a free marketing audit to figure out exactly what's working and what's not in your current efforts.

• Competitive Advantage: If we haven't already, we'll nail down what makes you unbeatable. This foundation will ensure all subsequent marketing efforts communicate the right message.

• SOSTAC Planning: I use this trusted framework to build clear, no-nonsense campaign plans—covering where we are, what we want to go, and exactly how we'll get there.

We need to make sure the right clients find you, and quickly. I'll manage these channels to be laser-focused on your goals, not just chasing vanity metrics.

• Search Engine Optimisation (SEO): I'll direct the keyword strategy, find quality backlinks, and ensure your website is set up to attract the high-value buyers you want.

• Pay-Per-Click (PPC): I can handle the management of your paid campaigns to make sure every pound you spend targets the people most likely to deliver convert from leads into paid clients. 

I'll help you communicate your expertise and nurture valuable leads by making sure your content is genuinely useful and persuasive.

• Blogs & White Papers: I'll write expert articles and detailed reports that build your authority and guide prospects through the decision-making process.

• Sales Collateral: I'll work with your sales team to develop clear, compelling materials (brochures, info sheets, case studies) that make it easier to close deals.

Credibility is currency. I use smart, low-cost methods to raise your brand profile and earn third-party recognition.

• Media Relations (PR): I reach out to relevant media to secure valuable press coverage and get your brand in front of the right people.

• Social Media Strategy: I'll help you move past just 'posting' and develop a clear, professional social media plan that actually supports your brand authority and lead generation goals.

• Award Submissions: I manage the entire process of award entry writing, turning your business successes into industry trophies that boost trust and help you win bigger clients.

• Internal Communications: Whether you need to communicate change across your workforce, reinforce positive corporate culture or something else, I can help you get craft the right messages and communicate them in the best way. 

• Crisis Communications: When your reputation is on the line, I can provide expert guidance on handling press enquiries to mitigate risk and manage the narrative effectively.

Your brand needs to look and sound professional and consistent everywhere. I ensure every touchpoint reinforces your competitive edge.

• Positioning: I'll make sure your unique value proposition is communicated consistently and clearly in all marketing materials.

• Strategy: I'll help you define your brand tone of voice so you can connect emotionally and professionally with your specific target audience.

• Development: I'll oversee your brand identity to ensure it always looks sharp, credible, and worthy of the high-value clients you're aiming for.