Freelance marketing manager service
Freelance marketing manager service
The one-day-a-week marketing manager
The one-day-a-week marketing manager
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Senior marketing leadership, One-Day commitment
Senior marketing leadership, One-Day commitment
So many businesses could speed up their growth by working with a freelance marketing manager like myself on a one-day-a-week basis.
I'm an ideal option for businesses that want professional marketing support, but feel that hiring a full-time senior marketing manager is prohibitively expensive.
Instead of adding a large overhead, I can step in as a fractional marketing manager, working just one day a week. I'll take on full responsibility for managing and delivering your business's marketing activity.
I focus on three key areas
1. Lead generation & conversion
2. Improving marketing positioning & messaging
3. Building reputation and credibility
I'll bring 24+ years of strategic leadership and hands-on tactical delivery experience to your business. This means you'll get the marketing results you want, without the massive commitment of a permanent senior hire.
Think a one-day-a-week marketing manager relationship might be for you? Book a discovery call to find out more about my services.
Testimonial
Testimonial
"Emma is a true marketing professional. She took on a huge task with our business - a legacy of no formal marketing. Emma grabbed the opportunity, challenged, cajoled and transformed our business in terms of its understanding and appreciation of brand, sales and marketing. She is a pleasure to work with, works hard, is diligent, challenges our thinking and stands by her principles, she's also a great person to have around."
Tom Davies, CEO, XpertRule
How my freelance marketing manager service works
How my freelance marketing manager service works
My one-day-a-week freelance marketing manager service is designed to help you with both strategy and execution. Whether you have a clear plan or are simply struggling to manage your current activity, I can help.
Path 1: Competitive advantage consultancy and follow-on fractional marketing support
I'll take you through my competitive strategy consultancy, then work with you to deliver the plan on an ongoing basis as a fractional marketing manager. This means that the plan we create won't gather dust or be diluted by inconsistent execution. I'll know the plan inside-out, and can make sure every action taken is aligned with your competitive advantage message.
Path 2: Flexible freelance marketing support
If you already have a strategy but need an experienced extra pair of hands in delivering it, I can help take the pressure off by helping you get more marketing activity done in less time.
If you haven't defined your marketing strategy yet, there's a good chance you're doing marketing activity that's uncoordinated (or what some people call 'random acts of marketing'). I can step in to sharpen up the activity you're doing and bring lots of experience to your digital and traditional marketing activity, which in turn will deliver better results.
I offer fixed pricing, so there are no surprises, and you can find tips on how to make one-day-a-week marketing work for your business here
My one-day-a-week freelance marketing manager services
My one-day-a-week freelance marketing manager services
My role as your freelance marketing manager is to ensure your marketing is cost-effective and delivers the short and long-term results you want. I'll do that by using the following digital and traditional marketing tactics.
SEO
SEO
On-page SEO
Link-building
PPC
PPC
Google Ads
Campaign optimisation
Content Marketing
Content Marketing
Collateral
Blogs
White papers
Case studies
PR
PR
Marketing Strategy
Marketing Strategy
Brand
Brand
Positioning
Brand strategy
Brand development
Is your business attractive to customers?
Is your business attractive to customers?
Get a free business attractiveness audit to find out
Get a free business attractiveness audit to find out
When you're busy running a business, it can be hard to see the wood for the trees. What looks 'okay' to you, might be turning away your ideal clients. I offer a free business attractiveness audit to help you see your business through your target customers' eyes.
Once you have clarity on how successful your marketing is, you’ll know if you need help and what with.
Click the button below to find out more about it.
Marketing strategy
Marketing strategy
Even the best execution needs a roadmap. As your freelance marketing manager, I'll make sure we're always focused on the bigger picture.
Marketing Audit: I'll start with a free business attractiveness audit to figure out exactly what's working and what's not in your current efforts.
Competitive Advantage: If we haven't already, we'll nail down what makes you unbeatable. This foundation will ensure all subsequent marketing efforts communicate the right message.
SOSTAC Planning: I use this trusted framework to build clear, no-nonsense campaign plans covering where we are, what we want to go, and exactly how we'll get there.
SEO & PPC
SEO & PPC
We need to make sure the right clients find you, and quickly. I'll manage these channels to be laser-focused on your goals, not just chasing vanity metrics.
Search Engine Optimisation (SEO): I'll lead the content and keyword strategy, find quality backlinks, and ensure your website is set up to attract the type of high-value clients you want.
Pay-Per-Click (PPC): I can manage your paid campaigns to make sure every pound you spend targets the people most likely to convert from leads into paid clients.
Content marketing
Content marketing
I'll help you communicate your expertise and nurture valuable leads by making sure your content is genuinely useful and persuasive.
Blogs & White Papers: I'll write expert articles and detailed reports that build your authority and guide prospects through the decision-making process.
Sales Collateral: I'll work with your sales team to develop clear, compelling materials (brochures, info sheets, case studies) that make it easier to close deals.
Case Studies: I'll interview your team and clients to capture the full story, then craft case studies that prove how you go above and beyond to deliver great results.
PR
PR
Credibility is currency. As your freelance marketing manager, I'll use smart, low-cost methods to raise your brand profile and earn third-party recognition.
Media Relations (PR): I reach out to relevant media to secure valuable press coverage and get your brand in front of the right people.
Social Media Strategy: I'll help you move past just 'posting' and develop a clear, professional social media plan that actually supports your brand authority and lead generation goals.
Award Submissions: I manage the entire process of award entry writing, turning your business successes into industry trophies that boost trust and help you win bigger clients.
Internal Communications: Whether you need to communicate change across your workforce, reinforce positive corporate culture or something else, I can help you get craft the right messages and communicate them in the best way.
Crisis Communications: When your reputation is on the line, I can provide expert guidance on handling press enquiries to mitigate risk and manage the narrative effectively.
Brand
Brand
Your brand needs to look and sound professional and consistent everywhere. I'll ensure every touchpoint reinforces your competitive edge.
Positioning: I'll make sure your unique value proposition is communicated consistently and clearly in all marketing materials.
Strategy: I'll help you define your brand tone of voice so you can connect emotionally and professionally with your specific target audience.
Development: I'll oversee your brand identity to ensure it always looks sharp, credible, and worthy of the high-value clients you're aiming for.
FAQs
FAQs
What is a freelance marketing manager?
What is a freelance marketing manager?
A freelance marketing manager is an experienced professional who, like an in-house marketing manager, manages a business's marketing function on an ongoing basis. They take responsibility for both the strategy and the tactical delivery.They do marketing activity work themselves, and appoint professionals to do jobs that they can't (or shouldn't) do themselves (e.g. a graphic designer, web design). This is different to a marketing consultant who typically provides advice and leaves the implementation to the client.
Why should I hire a freelance marketing manager instead of a full/part-time employee?
Why should I hire a freelance marketing manager instead of a full/part-time employee?
Experienced marketers are expensive to employ. Junior marketers need a lot of support and guidance. By working with a freelance marketing manager like myself, you get someone with senior level expertise, and don't have to pay for salary, benefits, national insurance, pension. You also get a lot of flexibility, so you may initially want support with one type of marketing, but I can help in other areas as and when needed.
We already have an in-house marketer/s. Can you work with them?
We already have an in-house marketer/s. Can you work with them?
This can be an ideal situation. If your in-house marketing team is struggling to do as much activity as they'd like, I can be an additional pair of hands and turn marketing outputs around quickly. There may be some areas of marketing that your in-house marketers are less confident in. If that's the case, I can act as a mentor whilst also delivering a freelance marketing manager service which will help them to improve their skillset for the future, whilst simultaneously getting lots of marketing activity done.
Do you just delegate tasks or do you do the work yourself?
Do you just delegate tasks or do you do the work yourself?
There's a good reason I call myself a freelance marketing manager rather than a fractional CMO. Unlike most fractional CMOs/marketing directors, I will do the activity myself, in addition to giving strategic direction. The only tasks I'll outsource are technical tasks (e.g. technical SEO) because I want to be confident that the work is done to the highest possible standard and I'm not confident enough in my technical abilities to be able to do that.
How quickly can I expect to see results?
How quickly can I expect to see results?
Every business and industry is different. The results I can help you achieve will depend on a number of factors: how competitive your industry is, how sophisticated your marketing is at the moment, how much activity you've done in the past, plus a number of other things. That being the case, it's impossible to be able to give an accurate timeline, but I would hope to have some positive results to show you in the first 3-6 months.
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