Law firm marketing services

I am a specialist legal marketing consultant who provides strategic leadership and tactical delivery to help law firms and other businesses in the legal sector to grow. 

Operating as your one-day-a-week marketing manager, I can provide a range of traditional and digital marketing services that help independent and ambitious firms build a clear competitive advantage without the overhead of a full-time hire.

The legal services industry is incredibly competitive, which makes law firm marketing incredibly tough. An effective marketing strategy can make a huge difference to how hard law firms and their fee earners have to work to bring in new clients. 

However, many law firms operate without a senior marketing lead (e.g. marketing director) which can lead to them struggling to devise and implement a robust marketing strategy. 

My name is Emma Radcliffe and I'm the one-day-a-week marketing manager. I help law firms find a real competitive advantage and to be more effective in their marketing and business development efforts.

I provide a complete, end-to-end competitive advantage consultancy and ongoing marketing service for businesses in the legal sector. I will help your firm:

• Define its edge: Clearly identify what your real competitive advantage is, or should be.

• Align your team: Develop a powerful core message and communicate it to all fee earners and support staff, creating internal alignment and a perfectly consistent voice across the business. This will in turn give fee earners confidence in what they're saying to prospective clients. 

• Build your brand: Communicate that competitive edge to existing clients, and then to your target audience using traditional and digital marketing tactics which, over time, will result in a stronger brand, better reputation, and winning more clients with less effort.

I can deliver this as part of an ongoing marketing retainer, or as a stand alone service.

I'm very upfront about my pricing, which you can find here, so if you're interested in finding out more, book in a quick chat with me. 

Content marketing is one of the most powerful tools for building trust, authority, and visibility in the legal sector. 

By creating valuable, informative content - such as blog posts, FAQs, guides, case studies, and thought leadership articles - your law firm can demonstrate expertise while improving SEO and attracting new clients. 

Herkess Marketing specialises in content marketing for law firms, crafting tailored content strategies that align with your practice areas and client needs. 

Whether you're a solicitor, attorney, or a legal services business, I’ll turn your team's expertise into high-performing content that stands out online, and brings in fee-paying client work.

While digital channels dominate today’s marketing landscape, traditional marketing still plays a vital role in helping legal practices to build trust and visibility - especially in local communities and niche practice areas. 

I can help you produce marketing collateral by writing the copy and working with a graphic designer (I can source one or work with yours) to create great-looking and convincing pieces of marketing literature that help you stand out.  

Hosting or participating in events can be a powerful way for law firms to build relationships, showcase expertise, and generate new business. I can offer event coordination to help smaller law firms to deliver impact, engagement and a good ROI.