construction marketing services

There are four key reasons why businesses in the construction or property industries choose to work with me: 

1. Quality work: I spent a decade in top marketing and PR agencies learning from fantastic teachers, so the quality of my written work is what you'd expect from a leading construction PR agency or marketing agency.

2. Value: I offer a comprehensive marketing service so I'll do various types of marketing activity as part of my role. That can range from writing press releases to SEO and other types of digital marketing for construction companies. I also have a lot of experience so I can turn quality work around quickly and can achieve a lot in a single day.

3. Property/construction industry experience: I’ve worked with a wide range of businesses across the built environment sector. This includes marketing for  contractors (design & build, and fit-out), surveyors, developers, civil engineers, construction consultants, estate agents, building product manufacturers/installers, and business rate consultancies. 

4. Affordability: My one-day-a-week marketing manager model is a fixed cost, and because it's just one day a week, it's an accessible route to more professional construction business marketing. 

Interested in finding out more? Book in a chat using the button below. If you're not sure you need marketing support, you can get a free business attractiveness audit to see how appealing your business is to its target customers.

Marketing strategy and traditional marketing are often neglected by many construction and property businesses due to the misapprehension that they are unnecessary or old-fashioned. A good marketing strategy is crucial in getting a good return on investment from your marketing budget, simply because it avoids 'random acts of marketing' and helps you steer your resources and budget towards achieving specific commercially-focussed goals. Traditional marketing has stood the test of time for a very good reason - it works!

Marketing Strategy: I'll always start with a free business attractiveness audit  or a competitive advantage consultation to define your strengths and weaknesses and identify objectives and the path to get you there. I use planning frameworks (e.g. SOSTAC) to ensure every activity is measurable and focussed on delivering results for your construction/property business.

Brand: Your brand is more than a logo and corporate colours, it reflects your quality and expertise. I'll help you ensure your brand positioning is clear, professional, and aligned with your long-term business strategy.

PR & Social Media: I'll help you raise your profile where it matters. Targeted public relations and thought leadership activity in key industry and trade publications are essential for building a reputable construction brand. I also offer award entry writing to help you gain industry recognition and credibility. For social media to work well for your business, activity needs to be well thought out and consistent. I can help you plan, produce and post updates in a cost-effective way. 

Content Marketing: For construction and property consultancy businesses, it's vital to be front of mind when businesses are looking for specific expertise. I'll help you turn technical expertise and/or research into compelling, trustworthy content, for example blogs on new regulations/technical developments, or white papers on sustainability.  I'll craft content that builds credibility and establishes you as the 'go to' business in a particular specialism.